Monday, 3 August 2015

Dhanchayat Swachch Banking

‘Dhanchayat’ is an educational film to raise awareness on the dangers of borrowing money from unorganised sources. This film has been launched under the aegis of Swachch Banking, that is HDFC Bank's CSR initiative for rural India.
As part of Swachch Banking, which aims to raise awareness about clean and convenient banking, Dhanchayat video vans will travel across East, West, South, North and Central India, covering thousands of villages across the country. Through the film, the bank will showcase to the rural population the importance of transparency in dealings as also the dignity and self-respect of the individual in the borrowing process. The vans will stop at assembly points such as haats,bazaarsmelas and village panchayats.
The first van was flagged off by Mr Aditya Puri, MD, HDFC Bank and Mr Paresh Sukthankar, Deputy MD, from the Bank’s headquarters in Mumbai.
Dhanchayat launch
The need of the hour is real financial inclusion, not merely financial access. It is a Board-mandated objective at HDFC Bank to support inclusive growth. We believe this cannot be achieved in an environment where misinformation and a lack of familiarity with organized finance is pushing people towards unorganized sources of finance. Through Dhanchayat we hope to change this.
Mr Paresh Sukthankar, Deputy Managing Director, HDFC Bank
The Bank will cover 5000 villages in phase 1 and encourage the local populace to join the organized banking sector in line with the government’s vision for financial inclusion. The vans will also have micro-ATMs with biometric facility fitted in them to enable instant e-KYC and Re-KYC using Aadhar.
Look out for these banks in your cities if you happen to be in vicinity. 

Tuesday, 23 June 2015

Young Innovators Challenge Award 2015

India has emerged as the hub for various innovations and is the house of world’s youngest population. Exploring the power of youth, 3M India in collaboration with Confederation of Indian Industries (CII), has once again launched the Young Innovators Challenge Award 2015. Now in its second year, the awards are designed to support and encourage inspiring ideas from young innovators aged 30 years (as of 30th Aug 2015) and under, from across India. The Challenge is looking for innovative ideas with a social relevance that can fall under any of the following themes as well as could be prototyped with the capability to address social good at large:
  • Productivity: Innovations that improve output or affordability
  • Sustainability: Innovations that leave a positive ecological and environmental impact
  • Disruptive: Innovations that represent breakthrough technology or help create a totally new market or way to deliver the impact

All ideas submitted must share their proof of concept that is expected to be presented in detail if selected as a finalist. 10 best ideas will be invited for a virtual pitch session on 23-24 July, based on which a reputed jury will choose 3 winning entries.

The winners would be felicitated at the 11th India Innovation Summit 2015, organized by CII in Bangalore on August 6th – 7th, 2015 and invited to present their winning projects at the event. Apart from getting acknowledged at such a prestigious platform, the winners will also receive a “Grant Prize to prototype their idea.
• 1st Prize: Rs.2,00,000
• 2nd Prize: Rs.1,00,000
• 3rd Prize: Rs.75,000

3M India & CII are committed to invest in next generation thinking to create a more sustainable society. Information on the Challenge process, eligibility, assessment criteria, timeline and online entry form is available on Offline submissions could be made to  by or before 7th July 2015, midnight IST.  Challenge site:

Tuesday, 27 January 2015

42000 dairy farmers in Banking Fold in Rajasthan

There are 42000 dairy farmers in Rajasthan under HDFC Bank’s ‘Milk-to-Money’ scheme where HDFC Bank works closely with dairy co-operative societies and farmer producer organizations to provide then with banking access through varied products and services.

As per Government of India’s financial inclusion norms and identified priority sector lending guidelines, HDFC Bank reaches out to the unbanked dairy farmers in Rajasthan, to get them in their banking fold. One of the many success stories of such inclusive banking is village Nindola near Chomu in Jaipur. HDFC Bank has worked in the village to support the dairy farmers with banking at doorstep concept through business correspondents, relationship managers, micro ATMs and other digitally enabled services, making banking convenient for its rural clients. The Bank took 240 members of Nindola Mahila Dugdh Utpadak Samiti under the ‘milk-to-money’ programme, who were hitherto dependent on money lenders as none of them could produce collaterals for bank loans. But now, this exemplary 100% women owned cooperative society of 200 women, have their accounts with the bank now and 25 of them have availed loans too. In addition to Banking Services, HDFC Bank also holds regular financial literacy trainings to keep up the awareness of their clients.

As per Mr. Michael Andrade (Head Agri- Business at HDFC Bank), dairy is considered as secondary income and HDFC Bank is committed to help increase this secondary income for their customers. An example of HDFC Banks’s efforts towards this is that they organized Milk supply chains via micro ATMs. HDFC Bank’s financial inclusion strategy is to focus on smallholder dairy farmers (with land holding <1 hectare), who are a big audience. Additionally, there is also the Kisan Credit Card scheme by the Bank that covers farmers having above 8 hectares of land holding.

Mr. Andrade also said “over two and a half lakh dairy farmers make about Rs. 200 a day with the help of this intervention.” In Rajasthan, average produce of cattle is 3-4 liters of milk vis-à-vis about 6 liters of milk being national average therefore there is huge potential to increase the same. These fairy farmers can be attached to larger dairies like NDDB, RCDF and Nestle where they can significantly increase their revenue flow from the dairy business. There is a great scope for better quality milk and its products, considering that dairy farming was revolutionizing in India, both in terms of livelihood and national health. Hence, HDFC Bank is trying to improve milk’s traceability and in turn, marketability.

A woman dairy farmer stated that with the loan she availed through the bank, she was able to earn Rs10,000 out of which Rs.4000-5000 were her expenses (including the EMI of the loan) and an equal amount her saving. She attributes this to the formal banking scope where HDFC Bank has not only rough her into the fold of baking but also meaningfully improved her livelihood.

Another insight shared by a woman dairy farmer was that now she was able to deposit and withdraw cash herself since it is very convenient since it coincides with the time of milk collection. HDFC Bank has taken steps to understand the needs of its rural customers and device solutions that are not only popular and convenient but serve the national interest of getting maximum people the benefit of access to financial services (i.e. banking).

HDFC Bank’s focused approach to serve key small and medium traditional businesses of India such as the weaving community, agriculture and dairy farmers and likewise, will go a long way to contribute towards a financially viable citizens.
-                                                                                                                                 Blog by - Manisha Jani & Indrani Sharma